12 shades of EuforaColor Artisan Direct Dye provide optimum brilliance using proprietary direct dye technology. Deeply pigmented, and enriched with Aloe Vera, Jojoba and Sunflower Oils to protect hair integrity, Artisan Direct Dye delivers rich results that will last up to 12 shampoos. Use Artisan straight out of the tube, or blend shades for custom color creations.