A professional-strength tone-correcting shampoo to fight brassiness in blonde, lightened brunette, and grey hair. The sulfate-free formula contains violet pigments to counteract unwanted yellow and oranges tones, enhance color depth and dimension. Reparative ArganID™ technology promotes a healthier look and feel.
After only 1 use:
91% said that Moroccanoil Blonde Perfecting Purple Shampoo refreshes dull highlights*
92% said brassiness was toned down on blonde or grey hair*
*In an independent study on consumers ages 18–65, after 1 application.